How to Keep Business Start-up Costs Low

When you start a business, think about it like an experiment. You don’t have to commit and follow-through with something just because you started it, you can change your mind. Give yourself permission to stop doing things that aren’t working in your business. You must...

Avoid This Common Business Planning Mistake

Here’s a scenario I see often.  A client has a business idea. They think it’s a great idea but they haven’t done much, if any, customer development.  Before they’ve even completed real market research to validate their idea, they’re thinking about color schemes...

How To Verify Whether Your Business Can Succeed

About 20% of businesses fail in the first year, according to recent statistics from the Small Business Administration. Only about 50% survive after 5 years.  The reason is not that people are incapable or decide they don’t like being business owners.  The reason, I...